Below is a link to the Market Research Society’s Guidelines for Qualitative Research. This outlines their code for qualitative research by which we abide. It is advisable that all parties involved in qualitative research should be aware of these guidelines in particular those relating to the Data Protection Act 1998.
http://www.diebruckeresearch.co.uk/survey/mrsguide.pdf
MRS CODE OF CONDUCT
We also abide by the MRS Code of Conduct. Click on the link below to see this on the MRS site: